Wherestrategicconnectionsbecomerealopportunities.

BetYud Consulting is a boutique strategic advisory and business development firm specializing in cross-sector collaboration, strategic partnerships, investment readiness, market entry, and international B2B relationship development.

We help companies, startups, investors, institutions, and innovation-driven organizations connect with the right partners, access new markets, and unlock strategic growth opportunities.

At BetYud, we believe the most valuable opportunities emerge at the intersection of industries, sectors, and ecosystems. This is where we create value.

Diana Pershtein-Lapkis

Diana Pershtein-Lapkis, founder of BetYud Consulting

BetYud Consulting was founded by Diana Pershtein-Lapkis — a strategic advisor, ecosystem builder, and international partnership development expert with more than 15 years of experience working across business, innovation, technology, academia, government, and civil society.

Diana is known for her rare ability to connect people, organizations, and opportunities across traditionally disconnected sectors, turning strategic introductions into long-term partnerships and concrete business outcomes.

With roots in Latvia, academic and professional experience in Israel, and collaborations across Europe and beyond, Diana brings strong cross-cultural business intelligence and deep understanding of international ecosystems. Working across multiple languages and cultures enables her to build trust and navigate complex international partnerships effectively.

Her career spans deep tech commercialization, semiconductor and microelectronics industry, space technologies, startup acceleration, innovation ecosystem development, and strategic business growth.

Over the years, Diana has initiated and facilitated high-level collaborations involving international companies, startups, investors, ministries, universities, research institutions, accelerators, and ecosystem leaders across the Baltics, Europe, and Israel.

Unlike traditional consultants, Diana combines ecosystem-building expertise with hands-on experience in highly complex technology sectors, including:

  • Deep Tech
  • Space & Aerospace
  • Electronics & Semiconductors
  • Defence
  • HealthTech & FemTech
  • MedTech
  • Innovation Ecosystems
  • AI-driven Solutions

She has successfully built bridges between:

  • BusinessGovernment
  • IndustryAcademia
  • StartupsInvestors
  • Innovation EcosystemsCorporations
  • Public SectorPrivate Sector
  • International MarketsLocal Opportunities

On stage

Speaking, moderating, and opening sessions at international innovation forums across the Baltics and Europe.

Diana opening the Business & Finance session at Deep Tech Atelier
Deep Tech Atelier — Business & Finance opening
Diana speaking on stage at Deep Tech Atelier
Keynote, Deep Tech Atelier
Diana moderating a panel discussion
Moderating a panel
Diana addressing the audience at Deep Tech Atelier
Addressing the room

Track record

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years of international experience

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acceleration & innovation programs designed and delivered

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international hackathons, strategic forums, and innovation events organized

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startups and founders engaged across programs and ecosystems

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experts, mentors, and strategic stakeholders mobilized

Diana is particularly known for building trusted relationships among high-level stakeholders who may not naturally collaborate. Her strength lies in aligning interests, identifying hidden synergies, and creating momentum toward meaningful action.

Our core expertise

Today's biggest challenges and breakthrough opportunities require collaboration across sectors.

BetYud helps organizations design strategic cooperation frameworks between corporations, startups, universities, research institutions, public sector organizations, investors, and international ecosystems.

We identify synergies, align stakeholder interests, and create collaboration models that generate long-term strategic value.

At BetYud, matchmaking means far more than making introductions.

We focus on strategic matchmaking — identifying partners whose goals, capabilities, and timing align to create meaningful collaboration.

We support:

  • Strategic partnerships
  • Business alliances
  • Investor–founder connections
  • Joint ventures
  • Cross-border collaborations
  • Consortium building for international projects

The right connection at the right time can change the trajectory of a company, project, or investment.

Many promising ventures struggle not because of weak technology, but because they are not fully prepared to engage investors.

BetYud helps founders become investment-ready through:

  • Investment readiness assessment
  • Business model refinement
  • Investor narrative development
  • Pitch optimization
  • Fundraising strategy
  • Investor matchmaking
  • Strategic advisory during negotiations

We also support investors and ecosystem players by identifying high-potential ventures and promising deal flow.

Successful expansion depends on more than market research — it depends on trusted relationships.

BetYud supports companies entering new markets by helping them:

  • Identify relevant stakeholders
  • Access decision-makers
  • Build trust in new markets
  • Establish strategic partnerships
  • Accelerate business development

We specialize in facilitating strategic collaboration across the Baltics, Europe, and Israel.

BetYud designs and facilitates high-level forums, strategic roundtables, conferences, innovation events, and international delegations that bring together decision-makers from multiple sectors.

Our formats include:

  • Strategic forums
  • International conferences
  • B2B matchmaking events
  • Roundtable discussions
  • Investor meetings
  • Innovation challenges and hackathons
  • Delegation visits and ecosystem tours

Our focus goes beyond event execution — we create meaningful strategic interactions that continue long after the event ends.

Who we work with

We support:

  • Deep tech startups preparing for growth or fundraising
  • International companies entering Baltic and European markets
  • Investors seeking quality deal flow and strategic access
  • Corporates seeking innovation partnerships
  • Universities commercializing research
  • Governments and institutions building innovation ecosystems
  • Organizations launching strategic international initiatives

Why BetYud

Clients choose BetYud because we offer a rare combination of:

Cross-Sector Intelligence

We understand how business, academia, government, and innovation ecosystems operate — and how to connect them effectively.

Trusted International Network

We have built strong relationships with founders, investors, experts, corporate leaders, and decision-makers across multiple ecosystems.

Strategic Relationship Building

Meaningful business growth happens through trust, credibility, and carefully built relationships.

Opportunity Recognition

We identify strategic opportunities and hidden synergies others often overlook.

Practical Execution

We turn strategic ideas into real meetings, partnerships, and measurable outcomes.

At BetYud, our mission is to accelerate meaningful growth by connecting the right people, organizations, and opportunities across sectors and borders. We believe the future belongs to those who can collaborate across disciplines, industries, and ecosystems.

Webuildbridgeswhereothersseesilos.

We turn strategic connections into real opportunities.

Get in touch

Ready to explore collaboration across the Baltics, Europe, and Israel? Reach out for a confidential consultation.

[email protected]+371 2831 1737
Doma laukums 2a, Riga, Latvia